Artwork Guidelines

If you like to supply your own artwork, we suggest you send it to us in .PDF format. If you’re unable to create a PDF file you can also choose to send the file over in: .JPEG .JPG .PNG and .GIF file formats. We can accept other formats such as the Microsoft suite of applications however fees may apply to convert these type of files to a print-ready format.

We understand that supplying artwork for a commercial printers can be a bit of a challenge (there’s way too much jargon and technical terminology!) so here at M.I.California we try to keep things as simple as possible.

When you’ve placed an order simply send your artwork though to us via email info@micalifornia.com (or via a service such as www.wetransfer.com, www.dropbox.com or any other if your file is too large!) Once we’ve received your artwork we’ll do a thorough review and fix any potential problems and email you a Proof of Approval for you to sign off before printing starts.

If you’re a design whiz and would like to supply us with a print ready .PDF file please read on to see our technical specifications (please note that these aren’t requirements, although it’ll certainly speed up the process as you wont need to sign off your design).

  • PDF/ X-1a Format
  • .125 inch bleeds complete with crop marks
  • .125 inch safe area (keep text at least .125 inch away from the edge)
  • Text converted to curves/outlines (you can alternatively embed the fonts if you prefer!)
  • At least 300dpi for all non vector graphics
  • CMYK color format
  • Transparencies, drop shadows and complex gradients flattened where possible
  • We’ve listed some tips below to help you get it right, if you need any assistance please don’t hesitate to contact us.

Our 6 cents worth on great artwork …

Cent 1
Please ensure all artwork is provided in CMYK format. Files provided in RGB format will be converted into CMYK before print and may result in significant colorr differences from what you see on your monitor.

 

Cent 2
Ensure your artwork has a ‘safe area’. Keep text at least .125 inch away from the edge of the document, any text outside the safe area may be cut off.

 

Cent 3

Ensure all fonts are ’embedded’. If your fonts aren’t embedded our system may substitute the font for a different one – we wouldn’t want that to happen!

 

Cent 4
Ensure all images and graphics are at or above 300dpi. If your images look ‘pixelated’ on screen then the chances are it’s not quite good enough quality for professional printing. For best results use vector based graphics.

 

Cent 5
Unfortunately, the use of borders/frames near edges can result in lopsided cards, and we wouldn’t want that, so avoid them where possible.

 

Cent 6
Ensure your artwork has a .125 inch bleed on all edges. If your artwork doesn’t have a bleed the artwork may have white edges.

Ensure graphics and images go right to the edge of the artwork – if your images/graphics don’t, it may result in a strip of the background color showing through on the edge.