Marketing

The “Marketing Mix”

The “Marketing Mix” It is a foundational concept in the marketing field and it should be the prevalent framework for marketing management decisions for any organization, regardless of their size. The original concept is almost a century old and it talks about the 4 Ps: Product  Price Promotion Place Later by the 1960s the services […]

Find marketing success with custom printed stickers

For over 60 years stickers have been used to advertise products, establish brands and promote events. In today’s world where budgets are tight and businesses are looking for ever more creative ways to advertise, custom printed stickers are more popular than ever. At MiCalifornia.com we find that customers use our custom printed stickers for many, many purposes […]